Client Fit Quiz How scoring worksThe pathsFAQ

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Scoring

The quiz is a decision order, not a secret score.

There is no 87 out of 100. A number would imply we measured your market. We did not. We only applied the rules below, in this order.

The order

First match wins.

  • If you need a shop in the next 90 days, or you already sell products and you are not sure what you need, the path is OpenSign.
  • If the timeline is 'someday' or the budget is still 'exploring', the path is the free BrandMatchGrowth tools. A paid audit can wait.
  • If you need a product rebuilt, the path is a build conversation, even if ads are also on your mind.
  • Everything else that wants customers this month or this quarter goes to a growth audit.

What we refuse to do

We do not estimate your revenue, your ad return, or how many customers you 'should' have. Those numbers belong in your books. The ad budget planner and the growth readiness score ask you to bring them.